A unique and interactive sample, Kiss-A-Peel® offers consumers a more playful way to apply lip color. After peeling off the top layer, consumers then fold the sample, place their lips along the lip-shaped area, and kiss the sample. The color is then transferred from the sample to the lips for a perfect pout. No messy fingers and no applicator, for a hygienic trial every time. Kiss-A-Peel® is best for traditional wax-based lipstick with no volatiles. Kiss-A-Peel is designed for U.S. Postal Service approval for subscription magazine rates.